A fitness brand inspired by the strength, authenticity, and energy of Nusrat Hidayatullah.

Built on the belief that fitness is more than movement. It’s mindset, self-respect, and daily discipline. NUS is here to help you feel strong, confident, and connected to your body. Every piece, every product, and every message we share is designed to empower you to show up for yourself! Whether that’s in the gym, at work, or in the quiet moments that build real strength.

Founded by Nusrat Hidayatullah, a leading fitness and wellness voice in Pakistan, NUS brings together global-quality design with purpose-driven wellness.

We’re not just building a brand. We’re building a movement, one that celebrates women who are grounded, powerful, and real.

Nus: Strength in Simplicity.